Многие уже знают, что в свет вышла книга «From the deep: the Petzl adventure», рассказывающая о приключениях основателей компании Petzl, об истории семьи, как вообще появилось их первое снаряжение, и как появляются новые изделия.
Если появились вопросы, свяжитесь с нами по адресу firstname.lastname@example.org — Виталий Калайда, бренд-менеджер Petzl-Sport.
Petzl nevertheless continued working closely with climbers. In 1987, the company designed a figure eight descender with an “anti-burn” grip, then started producing narrow, carabiner-saving slings. However, when Michel Suhubiette flipped through the harness pages in the catalog, he was not too pleased to see only blue, red, and white. These were the right colors for caving products, perhaps, but they would in no way win over his tanned, bandana-and-tights-wearing climbing friends in the south of France. In addition, the full-body harnesses designed by Petzl for mountaineers, the “4000”, “6000”, and “8000”, did not provide enough freedom of movement for experienced climbers, many of who moved over rock with the flexibility and grace of elite gymnasts. The idea of producing a specific sport-climbing harness took hold. Paul was easily convinced, since he had almost accidentally discovered that the market was much larger than he had previously imagined. A few weeks earlier, in the corridors of a trade show, he had learned a secret that triggered an idea; a secret that a distributor for the British company, Troll, shared with him. – “Hi, how are things going at your booth?” Paul asked cordially. – “Nothing seems to be going right today.” – “What’s the matter?” – “We have 1,500 seat harnesses held up at customs. There’s no way we’ll get them in time for the trade show… What a disaster!” After a few words of support, the head of Petzl strode through the corridors of the trade show, his thoughts racing. How was this possible? His own company produced only 300 to 400 harnesses a year, and here was a foreign manufacturer that planned to sell 1,500 in France alone! No doubt about it, the time had come to enter the market.
The first model, made by Jacques Lancelon, was inspired by Troll products. But Petzl’s colorful harnesses quickly started standing out from the competition. Jacques brought Michel Suhubiette with him to the company’s fabric suppliers in Saint-Etienne. The two returned with webbing made of totally new colors, mixing fluorescent and Jacquard-style checkered patterns. The series of harnesses launched in 1983, the Choucas and the Vercors, the Adrenaline, and then the Jump, looked more like something from the sailing world, where bright colors were the norm, than something made for the mountain sports community. And the new designs worked! In the village of La Palud, the Verdon’s epicenter, the Perroquet Vert sporting goods store sold more Petzl harnesses than all the stores in Grenoble combined. German climbers even crossed the Rhine to purchase Petzl harnesses in Strasbourg and Colmar.